The reactions launch is big

February 23rd 2016

The reactions launch is big. It’s going to change the way more than a billion people communicate every day; it’s rare that a small team can have such a massive, sweeping impact.

But today the design community is also taking a big step forward. This post about the work that went into shipping reactions represents a continued push towards a more open and transparent design community.

Showing work that didn’t ship is scary; it‘s opening yourself up to scrutiny and it takes a lot of guts to share that piece of your team with the world. But the result of facing that fear means that every designer can now learn from the battles that Facebook designers spent the last year fighting.

Sharing failure, sharing less-than-pixel-perfect, sharing findings…that’s what this is all about.

At the end of the day any designer can read this piece and take away lessons on emotional design, internationalization, and get a glimpse into the craziness that sometimes comes when a design is iterated upon hundreds of times over the course of a year.

So my hat is off to Geoff and the team that worked on reactions, and equally to Facebook for allowing this kind of open sharing. It’s my sincere hope that this will help other designers around the world to push their companies further along the spectrum towards a more open and transparent design process.

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