Sydney Opera House Identity

March 28th 2016

Last month the Sydney Opera House refreshed their identity, adding motion as a core pillar of their brand.

Revealing structural shapes amidst flat fields of color, the motion work is subtle yet dynamic and surprising with some absolutely stunning moments and animation behaviors.

What excites me the most about this rebrand is how a simple, semi-transparent black shape can morph and change in a way that feels both unique and instantly recognizable for the Sydney Opera House. Watch the video below:

Now I'm left wondering what kind of CSS magic it would take to get this degree of dynamism on the web...

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