Building a New Illustration Style for Shopify

July 27th 2016

Illustration is a communication tool with three super powers. It can add clarity to a complex idea. It can link concepts to the words we’ve assigned them within our respective products (aka on-boarding). And, it can capture the values and traits of a brand in a single voice, shift the tone depending on the situation, and speak directly to the user.

Another awesome post from Meg, sharing actual scrapped-work that helped the Shopify team arrive at a new illustration style. As a designer who doesn't get to work with illustrators often, it was helpful to read about the Shopify team's process and the level of technicality that a final illustration style strives to reach. Illustrations can be composable systems, too.

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